Comments on: On New Adult

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By: Finding the Line: Guest Post By Vicki Keire | Kait Nolan

Finding the Line: Guest Post By Vicki Keire | Kait Nolan — Mon, 26 Sep 2011 12:54:58 +0000

[...] But New Adult failed to catch on as a distinct marketing category; as Diana Peterfreund points out in a post on the subject, none of the St. Martin’s entries were accepted for publication, and no major [...]

By: Diana Peterfreund Blog | On New Adult « Blogging

Diana Peterfreund Blog | On New Adult « Blogging — Wed, 25 Nov 2009 05:49:28 +0000

[...] Original post: Diana Peterfreund Blog | On New Adult [...]

By: Cassandra Yorgey

Cassandra Yorgey — Sat, 21 Nov 2009 23:33:19 +0000

I quite liked the amount of mother-interfering in Rampant. I rather suspect more teens identify with having an overly protective and embarassingly interactive mother than growing up an orphan.

Also, OK FINE YOU WIN. I will read SSG. Even though it doesn’t have any unicorns. *adds to Reading List*

I often wonder if the problem with Young Adult (and now New Adult) is not that people don’t want to read that type of story, so much as we just keep giving the genres stupid names. I vote we change the YA section to the “Literary Fantasy” section and see how it affects sales.

By: Marketing "New Adult" | Uncreated Conscience

Marketing "New Adult" | Uncreated Conscience — Mon, 16 Nov 2009 18:23:07 +0000

[...] whose SECRET SOCIETY GIRL novels I have been touting as “new adult” has written some great posts on the concept. She approaches the subject from marketing angles, which is admittedly a [...]

By: Diana

Diana — Mon, 16 Nov 2009 17:04:30 +0000

Good point, Tiff, and soemthign I saw a lot this weekend.

My Canada point was about the comparison you struck between Eggers and Niffenegger. I think she’s very respected as an author of literature down here. My canadian genre writer friends say that Canada is much harsher on them than the states. Because of the existence of Canlit, you see. We don’t have that here.

By: Tiff

Tiff — Mon, 16 Nov 2009 16:54:34 +0000

Ha! That might be true about my Canadian-ness. I think it’s more true of my age. Like you said, Diana, twenty-somethings don’t want to be told that they need a literature that’s not as “mature” as the adult genre. In university, every next person is extolling the virtues of Faulkner and Hemingway and Sidney. After that, Niffenberger and Arthur Golden are like fluff (and don’t get me started on books like Prep). I don’t think that’s just a Canadian thing, I think it’s a post-grad thing, and it takes a lot to overcome. Wondering if there are any university courses teaching Niffenberger yet…

I think the problem is the branding and genre title of “New Adult.” Best make it into more of a niche genre, and VERY CAREFULLY explain that genre in a way that does not denigrate its target audience or the adult genre. I like the idea of it, though, because it somehow legitimizes reading for fun, especially for an age group that has literally had “reading for fun” beaten out of it. All I’m saying is that it’s much bigger than just creating a genre–”New Adult” will have to change those mindsets and deal with a lot of criticism of its own legitimacy, and the necessity of putting certain authors into the confines of its genre, in order to succeed.

By: Diana Peterfreund Blog | More on New Adult

Diana Peterfreund Blog | More on New Adult — Mon, 16 Nov 2009 16:53:59 +0000

[...] to add that I think in many ways that it’s a difficult category to market, and I believe that Tiff’s comment on that post really illustrated [...]

By: Diana

Diana — Mon, 16 Nov 2009 16:09:08 +0000

Tiff, your Canadian is showing. Audrey Niffenegger “Bad” seals it. Americans, if you think genre snobbery is bad here, try Canada. It’s insane.

Honestly, I don’t know if NA as a genre category has a future. The only other publisher I know who tried is out as an imprint failed. If you look at the Booksmugglers post on the subject, the comments there show what kind of response READERS are going to have to the issue. (Hint: do not even intimate to a bunch of twenty-somethings they aren’t “ready” for “real” adult literature.)